Learn The Art And Science Of Storytelling!

Learn The Art And Science Of Storytelling!

Date:
July 22, 2017

Time:
09:30 AM

Reporting Time:
12:00 AM

Entry Fee:
Rs. 2000 (Exclusive of Tax)

Venue:
Advertising Club Madras
57, Bazullah Road, T Nagar, Chennai 600 017

Topics Covered:

  • Theme-Target for creative copies - Experience of writing copies
  • High Concept - Premise - Loglines
  • The Power of Story and the dramatic rise
  • Story Vs Storytelling - Why do we love stories?
  • Chronology of Story and Structure patterns
  • when do we lose interest in hearing stories?
  • Storytelling Vs Elevator Pitch
  • The golden mean of th perfect pitch
  • Data Vs Emotion in Pitch strategy
  • Specificity Vs Universality in Pitch-Story
  • Language and Body Language for the Pitch
  • Referential status of speech