Cross Border Influence In Nepal's Advertising

September 22, 2023

04:00 PM - 04:30 PM

Reporting Time:
04:30 PM

Virtual Meeting - Zoom,
Youtube Link:,


Mr. Ujaya Shakya

Founder Managing Director of Outreach Nepal | Author of Brandsutra

Ujaya has over two decades of experience in the field of strategic 360-degree communication, branding and social communication development. He has developed and implemented successful advertising campaigns, media & PR strategies and BCC programs in public health and social issues.

He spearheads one of the most awarded communication group based in Kathmandu, which reinvented brand marketing in Nepal by introducing dedicated verticals specialized in Media Planning & Buying, Contemporary Creative Solutions, Experiential Marketing & Activation, Rural Communication & Visual Merchandizing, Digital & Social Media Optimization, PR & Event Management.

Experience in leading marketing communications and brand management for diverse industries, which includes some of the largest FMCG brands, financial & insurance products, consumer durables, automobiles, telecommunication and development sector projects. Have assisted several global brands to successfully launch in Nepal.


Winner of the prestigious Flame Leadership Award 2018 from Rural Marketing Association of India (RMAI).

His first book, ‘Brandsutra’ on branding & advertising was published in the year 2015. He is regularly invited as a jury member & speakers for advertising & brand awards across the region. He is also a regular columnist for global publications on topics related to Nepal advertising.