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Creative excellence deserves to be honoured. The Ad Club Madras began this tradition as early as 1977, and the recently rechristened Ad Club Madras Maddys Awards have recognized and motivated a multitude of creative talent.

The awards span across more than 40 categories and three awards – Gold, Silver and Bronze – are given in each category. In recent years the Best Copywriter of the year, Best Art Director of the year and the Agency of the year were also recognized and felicitated.

As The Hindu reports read “the creative output is put to the final test when the best bring home the bacon and the deafening applause and shrieks of the victorious, momentarily breaking away from the shackles of demanding clients, pierce the still of the night.”