A Webinar On Integrated Communication Disintegrated Agencies
June 26, 2020
04:00 PM - 11:00 PM
The Session will be Moderated By
Ashwini Gangal - Executive Editor afaqs!
The ultimate goal is to make all aspects of marketing communication - advertising, media planning & buying, digital marketing, sales promotion, public relations, direct marketing etc work together as a unified force, rather the isolation.
But unfortunately and in reality, each focuses on its performance in isolation thereby creating silos and creating a disjointed experience and message for the customer.
Will integrated communication be a reality or will it be an illusion?