Events

Date:
January 09, 2025

Time:
06:00 PM - 07:00 PM

Reporting Time:
06:00 PM

Venue:
ONLINE SESSION - ZOOM MEET

Information:

SESSION 24

About the Speaker: Ms. Vijayalakshmi Ramesh Vijayalakshmi Ramesh (known as Viji), has about 20+ years of experience Currently serve as VP Strategy (South), Lodestar UM. She believes as a Strategist, her role is to think on behalf of her clients, to ensure that they grow their business using the power of data, insights and measurement. Started the journey as an Account planner and spent the next 20+ years in Media/communications, including a short stint abroad. Having worked with both B2C & B2B clients extensively, has the unique advantage of knowing the rules of consumer engagement and driving marketing ROI for both the playfields. In a career, spanning across FMCG, Retail, Fashion/Apparel, Technology (B2B & B2C), new age eCom clients/start-ups and countless new business pitches, three things that she is passionate about are – Numbers, Consumer & Brand. She believes there is a story behind the numbers and there is story behind consumers. And connecting the dots between the two is her expertise.

Registration or Streaming Link:
Click to View/Register