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Adclub Madras & Jenson & Nicholson Presents 41st Madras Advertising Club Awards Maddys 2022 powered by Black Sheep

Agency of the Year - Creative  RK Swamy BBDO

Agency of the Year - Media    Wavemaker

Ad Club Madras and Jenson & Nicholson Presents 41st Madras Advertising Club Awards Maddys 2022 powered by Black Sheep was held on Saturday, the 25th June 2022 at Hotel Taj Coromandel.  The Digital Category Sponsor was ABP Nadu.

The event started off with the welcome address by Paul Anthony, President of the Club

The Creative Agency of the year was RK Swamy BBDO.  They had won 6 Silver and 7 Bronze trophies, It was closely followed by OPN Advertising (5 Silvers, 5 Bronzes)

Wavemaker won the Media Agency of the year with 4 Bronzes and 1 Silver.

ITC Sixth Sense lone entrant to strike Gold; Vijay TV, Options Media, Kadhai Films, Paradox69, Mango Post and The Hindu werethe other notable winners .

The entire process of entry and judging was done online. We had a 12 member Jury panel that combed the entries through some stringent parameters. The panel included 3 International judges  1. Mr.Joji Jacob, Co-Founder & Creative Partner at BLKJ, Singapore.  2. Mr.Oliver Oest, Managing Partner Tinkerbelle, Germany. 3. Mr.Ali Shabaz, Chief Creative Officer, M&C Saatchi Group Singapore. 4. Mr.Agnello Dias, Ex Creative Chairman, Dentsu India  & Co-Founder, Taproot  Dentsu. 5. Mr.Narayan Devanathan,  Chief Client Officer,- Dentsu International, India 6. Mr.Niranjan,        Creative Director, Why Axis. 7. Mr.Prathap Suthan, Co-Founder & CCO, Bang in the Middle, 8. Mr.D Ramakrishna, Founder, Cartwheel Creative Consultancy.       9. Mr.Shridhar G S, Former Executive Vice President & Creative Director :  Lowe Lintas Bangalore, Chennai, Hyderabad , 10.Mr.K V Sridhar (Pops), Founder & CCO- Hyper Collective,  11.Mr.Vishnu Srivatsav, National Creative Director, 22Feet Tribal Worldwide and 12.Mr.Yesudas S, Co-Founder & Managing Director - Y & A Transformation.

The Title Sponsor of the event was Jenson & Nicholson, Powered by Sponsor was Black Sheep and Digital Category Sponsor was ABP Nadu.

GROUP - 1  DESIGN CATEGORY AGENCY BRAND CAMPAIGN TITLE MEDAL
Website / Mobile sites Lemuria Digital Marketing  The Belstead Website Bronze
Website / Mobile sites Lemuria Digital Marketing  The Future Wall Website Bronze
Website / Mobile sites Deepsense Digital Solutions  ITC Fabelle Fabelle Website Silver
         
 Mobile Apps - UI / UX Deepsense Digital Solutions  Forge Works MyCompass App - Mobile Application Silver
         
Corporate Identity Hamsa Kids HAMSA KIDS HAMSA KIDS BRAND IDENTITY Bronze
Corporate Identity Fingerprints Creative  TNQ Technologies TNQ Corporate Branding Bronze
Corporate Identity The Pixelate Nght Mrkt Design - Corporate Identity Bronze
Corporate Identity Gopigraphy Inc Lighthouse Farming Experiment Branding The Lighthouse Farming Experiment Silver
Corporate Identity Fingerprints Curiohh Curiohh Identity Silver
         
Logos / Units The Pixelate The Pixelate Design - Logos / Unit Bronze
Logos / Units 78 Design The Brewed Alien The Brewed Alien - Logo Bronze
Logos / Units Gopigraphy Inc Lighthouse Farming Experiment Branding The Lighthouse Farming Experiment Silver
         
 Packaging Design Pink Lemonade Communications  Heaven & Hell Heaven & Hell Packaging Bronze
 Packaging Design 78 Design The Brewed Alien The Brewed Alien - Packaging Silver
 Packaging Design Gopigraphy Inc Lighthouse Farming Experiment Branding The Lighthouse Farming Experiment Silver
         
 Calendar KuralMadeSimple KuralMadeSimple Valluvar's 2022 Calendar Bronze
         
 Illustration The Pixelate Nght Mrkt Design - Illustration Bronze
 Illustration ONTWIKKEL ADVERTISING  HAMSA KIDS HAMSA KIDS BRAND ILLUSTRATIONS Bronze
 Illustration R K Swamy BBDO Massey Ferguson (TAFE) The people behind 1 Silver
 Illustration R K Swamy BBDO Massey Ferguson (TAFE) The people behind 3 Silver
 Illustration R K Swamy BBDO Massey Ferguson (TAFE) The people behind 2 Silver
         
 Brochure NO AWARDS      
         
GROUP - 2 RADIO CATEGORY AGENCY BRAND CAMPAIGN TITLE MEDAL
Radio Product Fingerprints Viveks Anbudan Viveks Bronze
Radio Product Stealth Mode JSW Cement Concreel HD Naattil Evideya Bronze
         
Radio Service Paradox69 Paytm Ini Paytm Pesum Bronze
Radio Service Paradox69 Paytm Ini Paytm Pesum Bronze
         
Radio Self Promo NO AWARDS      
         
GROUP - 3 OOH CATEGORY AGENCY BRAND CAMPAIGN TITLE MEDAL
         
Hoarding - Single NO AWARDS      
         
Hoarding - Innovation Kinetic Bingo Peri Peri It's 40 Degrees Hot Today. But Still Not As Hot As Our Peri Peri Flavour. Bronze
         
 Poster Why Axis BlueStone Jewellery Pochette Bronze
 Poster R K Swamy BBDO Massey Ferguson (TAFE) The people behind 1 Bronze
 Poster R K Swamy BBDO Massey Ferguson (TAFE) The people behind 2 Bronze
 Poster R K Swamy BBDO Massey Ferguson (TAFE) The people behind 3 Bronze
         
Activation NO AWARDS      
         
GROUP - 4 OTHERS CATEGORY AGENCY BRAND CAMPAIGN TITLE MEDAL
 Unpublished The Raven Claw You D Space. Design. Balance Bronze
         
         
GROUP - 5 DIGITAL CATEGORY AGENCY BRAND CAMPAIGN TITLE MEDAL
Digital Social media - static Paradox69 Mind Your Language! Teacher's Day - Self Promo Bronze
Digital  Social media - static Lemuria Digital Marketing    Jinglebid Social media Post Bronze
         
Digital Social media - Dynamic - Gif-Flash-Animation NO AWARDS      
         
Digital  Online Videos Kadhai Films Makkal Needhi Maiam Makkal Needhi Maiam  - Torchlight film  “Naalai nammadhe" Bronze
Digital  Online Videos OPN Advertising  XSEED Education Maramandai (Blockhead) Bronze
Digital Online Videos OPN Advertising  Neuberg Diagnostics Doctor First Bronze
Digital  Online Videos Picture Machine Equitas Bank Equitas Circle of Life - Dhanalakshmi Bronze
Digital Online Videos Be Water Films Cycle Pure Agarbatti Cycle Prayer Campaign  Silver
Digital  Online Videos Simple Advertising Ideas Shriram Transport Finance Company Salute Driver Hero Silver
         
Digital  Social Media - Campaign Bang in the Middle vivo India vivo x70 | IFP Bronze
Digital  Social Media - Campaign ONTWIKKEL ADVERTISING  Tamilnadu Dental Council Maintain Good Oral Health Bronze
Digital  Social Media - Campaign Hashtag Inc Nippon Paint India Blobbywood Bronze
Digital  Social Media - Campaign Hashtag Inc Leo Coffee Alcohol Infused Coffee Silver
         
Movie / OTT - Promos Kadhai Films Amazon Prime Video Putham Pudhu Kaalai Vidiyaadhaa Title Track Promo Bronze
Movie / OTT - Promos Star Vijay Disney+ Hotstar BIGG BOSS ULTIMATE Bronze
Movie / OTT - Promos Star Vijay Disney+ Hotstar BIGG BOSS ULTIMATE Silver
Movie / OTT - Promos Star Vijay Disney+ Hotstar BIGG BOSS ULTIMATE Silver
Movie / OTT - Promos Star Vijay Disney+ Hotstar BIGG BOSS ULTIMATE Silver
         
Explainer Video ITC Sixth Sense  ITC estore ITC Basket of Care Bronze
Explainer Video ITC Sixth Sense  Sunfeast Moms Magic No more missed calls GOLD
         
Digital Public service Pencilmark Films Travancore Medicity Hospital Men against Cancer Bronze
Digital Public service Paradox69 Mind Your Language! Pledge to Vaccine Silver
Digital Public service Digitally Inspired Media  Digitally Inspired Media  Blackboard Silver
Digital Public service OPN Advertising  Neuberg Diagnostics Doctor First Silver
         
GROUP - 6 MEDIA CATEGORY AGENCY BRAND CAMPAIGN TITLE MEDAL
Best use of TV Wavemaker India  Telugu Matrimony.Com Joy Of Finding Your Equal Bronze
Best use of TV Wavemaker,Chennai Nippon Paint Nippon Paint's Partnership with Bigg Boss on Star Vijay Bronze
Best use of TV Wavemaker , Chennai Nippon Paint The Big Boss of Paints Bronze
Best use of TV Nila Team  Lalithaa Jewellery CHECK AND BUY Bronze
Best use of TV Motilal Oswal Financial Services Motilal Oswal Financial  DIY Disaster Silver
         
Best use of Print Bang In The Middle Sirona Discover Sirona Bronze
Best use of Print The Hindu Group The Hindu Group Dettol Banega Swasth India 'Creative Champs' in association with Young World Bronze
         
Best use of Radio NO AWARDS      
         
 Best use of Cinema CAVINKARE PRIVATE LIMITED  Nanisa Nanisa Bronze
         
Best use of Outdoor Kinetic GroupM Money Heist, Ciao, India! Money Heist, Ciao, India! Bronze
Best use of Outdoor Kinetic GroupM Ikea Arriving in Worli, Mumbai Ikea Arriving in Worli, Mumbai Bronze
Best use of Outdoor Kinetic ITV Netflix India went to Dubai, New York and London Netflix India went to Dubai, New York and London Bronze
         
 Best use of Digital Social Beat Boss Jahan Load Wahan Boss Jahan Load Wahan Bronze
 Best use of Digital Wavemaker , Chennai Match Making in the Meta Verse Match Making in the Meta Verse Bronze
 Best use of Digital Deepsense Digital Solutions Classmate shop Classmateshop Silver
         
Best use of Integrated Media Zee Entertainment Enterprises Limited Zee Bangla Dadagiri Launch Campaign Bronze
Best use of Integrated Media Wavemaker Chennai Muthoot Fincorp Minnal Murali - Minnal Gold Loan Silver
         
GROUP - 7 PRINT  CATEGORY AGENCY BRAND CAMPAIGN TITLE MEDAL
PRINT Product - Single The Hindu Group The Hindu Group Tokyo Olympics Bronze
PRINT Product - Single PlainSpeak Sarathy Story/Advertisement Bronze
PRINT Product - Single A BRANDITS CREATIVE Garden Story Easter Gifting Silver
         
PRINT Service - Single OPN Advertising  Veranda CA Smart way to crack CA - 1 Bronze
PRINTService - Single Wishbox Dr Mini Rao  Bridge the gap Silver
         
PRINT TAMIL R K Swamy BBDO Massey Ferguson (TAFE) The people behind Maa Bronze
PRINT TAMIL R K Swamy BBDO Massey Ferguson (TAFE) The people behind Palaa Bronze
PRINT TAMIL R K Swamy BBDO Massey Ferguson (TAFE) The people behind Vaazhai Bronze
PRINT TAMIL OPN Advertising  AIADMK Irunda Pakkangal (Dark Pages) Silver
         
PRINT Public Service Wishbox India Superb Group Be kind to the air Bronze
PRINT Public Service Dainik Jagran-Inext Dainik Jagran-Inext Xcuse Me Where Is My Toilet Bronze
PRINT Public Service R K Swamy BBDO Massey Ferguson (TAFE) The people behind 1 Silver
PRINT Public Service R K Swamy BBDO Massey Ferguson (TAFE) The people behind 2 Silver
PRINT Public Service R K Swamy BBDO Massey Ferguson (TAFE) The people behind 3 Silver
         
PRINT Real Estate NO AWARDS      
         
GROUP - 8 TV  CATEGORY AGENCY BRAND CAMPAIGN TITLE MEDAL
TV  Product Kadhai Films Agni Steels Agni TMT Bars - Agni is everywhere Bronze
TV  Product Stealth Mode Brand Communications  JSW Concreel HD Cement Naattil Evideya Bronze
TV  Product Crystal Dinamalar Voter's Awareness Bronze
TV  Product Blot Picture Company Brooke Bond 3 Roses 'Idhu Namma Team' aka 'Tea & Paati' Silver
         
TV  Service OPN Advertising  Neuberg Diagnostics India ka Health Keeper Bronze
TV  Service OPN Advertising  Veranda Race Meenakshi Akka Ponnu Bronze
TV  Service OPN Advertising  AIADMK Naanga Ready Silver
         
TV Retail Black Box Films TANISHQ PUDHUMAI PENN Bronze
         
TV  Public Service SAROJ AD MEDIA TECH Election Commission of India Voting During Covid Bronze
TV  Public Service OPN Advertising  Neuberg Diagnostics Doctor First Silver
         
Promo - Fiction Star Vijay Vijay TV TAMIZHUM SARASWATHIYUM Bronze
         
Promo - Non Fiction Paradox69 Star Vijay Vijay Tele Awards - Wall Bronze
Promo - Non Fiction Paradox69 Star Vijay BiggBoss Season 5 - Teaser 2 - Kitchen              Silver
Promo - Non Fiction Star Vijay Star Vijay Bigg Boss season5                                                      Silver
         
GROUP - 9 FILM CRAFT CATEGORY AGENCY BRAND CAMPAIGN TITLE MEDAL
Animation Mangopost Indicus Heatseal Indicus Heatseal - Heat Reflective Waterproof Coating Silver
Animation Mangopost XSEED New XSEED | A better way to teach. Silver
         
Casting and Performance Jagan Maddys 2021 Welcome to Maddys 2021 Bronze
Casting and Performance Kadhai Films Neuberg Diagnostics Doctor First - Issued in public interest by Neuberg Diagnostics Bronze
Casting and Performance SLINGSHOT CREATIONS Super Singer Super Singers Junior 8 Promo Silver
Casting and Performance Options Media Pvt Ltd Hotstar Anandham Aarambham Silver
Casting and Performance Blot Picture Company Brooke Bond 3 Roses Idhu Namma Team' aka 'Tea & Paati' Silver
         
Cinematography Slingshot Creations  Bigg Boss Bigg Boss Season 5 Promo Bronze
Cinematography Bang In The Middle vivo India vivo x70 | Redefining Photography Bronze
Cinematography Picture Machine Equitas Bank Equitas Circle of Life - Dhanalakshmi Silver
         
Direction THE PAPER PLANE INDICUS HEATSEAL Bronze
Direction Picture Machine Equitas Bank Equitas Circle of Life - Dhanalakshmi Bronze
Direction Options Media Hotstar Anandham Aarambham Silver
Direction Kadhai Films XSeed XSeed Digital Film Silver
         
Editing R K Swamy BBDO Amrutanjan Pain loses. You win. Bronze
Editing Options Media Hotstar Anandham Aarambham Silver
         
Use of Music Picture Machine Equitas Bank Equitas Circle of Life - Dhanalakshmi Bronze
Use of Music Kadhai Films Tata Coffee Grand Tata Coffee Grand - Celebrating the Sounds of Pongal - Shik Shik Shik Bronze
Use of Music Options Media  Hotstar Anandham Aarambham Bronze
Use of Music Kadhai Films Neuberg Diagnostics Doctor First - Issued in public interest by Neuberg Diagnostics Bronze
Use of Music Stealth Mode JSW Cement Concreel HD Naattil Evideya Silver
         
VFX Mangopost Indicus Heatseal Indicus Heatseal - Heat Reflective Waterproof Coating Bronze
VFX Blot Picture Company Muthoot FinCorp X Netflix Minnal Gold Loan - Minnatte Life Bronze
VFX Mangopost XSEED New XSEED | A better way to teach. Silver
         
Production Design Bang in the Middle PhonePe Parippu Vada Campaign Bronze
Production Design Kadhai Films Myntra CSK Yellow Power Anthem - This Is How We Roar | Chennai Super Kings Silver
Production Design Options Media  Hotstar Anandham Aarambham Silver
         
     Production House        
Best Production House Slingshot Creations Bigg Boss, Cashify, Nippon Paint India Pvt Ltd Bigg Boss Season 5 Promo, Cashify TVC 2022, Nippon Paint Weather Bond Pro Bronze
Best Production House Options Media  Hotstar Anandham Aarambham Bronze
Best Production House Kadhai Films XSeed, Makkal Needhi Maiam, Sonata XSeed Digital Film, Makkal needhi maiam party promo - torch film "Naalai nammadhe,Sonata - Festival Film Silver
         
GROUP - 10 INTEGRATED CAMPAIGN  AGENCY BRAND CAMPAIGN TITLE MEDAL
Integrated Campaign The Hindu Group The Hindu Group #BringBackMilkBikisClassic Silver
Integrated Campaign OPN Advertising  XSEED Education Maramandai (Blockhead) Silver
         
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