A career-oriented program

Post Graduate Diploma Advertising Management

Advertising is all about glamour and models right? If you believe so, then you have probably just seen the tip of an iceberg. There is plenty of hard work and disciplined method in flashing those glamorous works across the world. It’s a volatile mix of dynamic marketing and radical creativity – a very sophisticated world this side of the planet. And we want you to take the front seat.

The Post Graduate Diploma Course in Advertising Management (PGDAM) is a career-oriented program and is designed to help students apply theory and knowledge to practical situations. All classes would be held at Advertising Club Madras, with full fledged audio-visual facilities. If you want to join the big league in advertising, make sure you take the first step with the Advertising Club Madras.

The duration of the Post Graduate Diploma Advertising Management course is 6 months, with one and half hour sessions, five days a week, conducted between 6.30 pm and 8.00 pm.

On successful completion of the course, almost every Ad agency will be willing to take you as a Trainee or Junior Executive. If you are already working in an Ad agency or Marketing department, this course will give you additional strength in terms of knowledge and skills and improve your career.

Course Details

Teaching will include lectures with audio-visual aids, case studies, demonstrations and visits to the hot spots in the field. Towards the end of the course, you will have an internship in a reputed organization for one month to work on a project. Final scores will depend on performance in the terms-attendance, project, final exam and viva voce.

Marketing – An Overview / Basic Principles of Economics / Basic Principles of Communication / Advertising Perspectives / Corporate Ethics / Video Discussion Economic & Social Impact of Advertising / Advertising as a career / Advertising Ethics & Social Responsibiltiy / Fundamental Tasks of Advertising Agency.
Brand Identity Laws & Principles of Branding / Strategic Account Planning Consumer Insights / Developing Advertising Stratergies / Marketing Mix – 4P’s Market Segmentation / Marketing & Advertising Research / Direct Marketing Marketing Communications / Public Relations / Internal Communications / Building a genuine Brand / Brand Stratergy / Coporate Communications / Brand Architecture & Portfolio / Brand – Product Relationship / Brand Evaluation / Brand Differentiation Brand Personality / Brand Positioning / Globalisation of Brands / Coporate Advertising.
Market Research in Advertising / Organisational Structure of Ad Agency / Advertising Process / Advertising Brief / Advertising Campaign Planning / Client Agency Relationship / Role of Account Executive / Persuasive Client Servicing Account Planning Process / Presentation Techniques.
Basic Mechanics of Story Board Development / Understanding “Creativity” / Web Designing / Writing for Websites / Ideation / Copy Writing – Approach / Copy Writing – Techniques / Copywriting – Styles & Mediums / Creativity – Overview Visual Identity / Layout and Visualisation / Creative Art Direction / Typography Copy Writers Pyramid & Encoding Process / Script Writing for TV Productions /Creative Production Process.
Online Advertising & Interactive Advt./ Introduction to Blogging / Corporate Bloging as an effective PR tool / Introduction to Podcasting / Introduction to FaceBook & Twitter / Introduction to Webcasting & Webhosting / Advertising & Marketing through blogs / E-Commerce / Cyberlaws / Advertising on the Internet / Wikipedia in Advertising / Networking in Advertising / Outdoor Advertising.
Television Audience Trends / Types of TV Advertising / Online Advertising & Interactive Advt. / Print Media Objectives / Electronic Media & Effectiveness /Media Planning / Radio Advertising / Advertising on the Mobile Phones.
Ad Film Making – Understanding & concepts / Printing Technology Multi Colour Processing Techniques / Photographic Categories / Digital Photography / Photographic Techniques / Composition & Photographic Analysis / Critical Analysis of Photography / Techniques of Photography / Ad Photography / Ad Film Production.
Presentation Skills / Skills for an Ad Agency Mock interview / Leadership skills /Working in teams / Communication skills Presenting oneself – etiquettes / Visit to Ad Agency.
Mr. Subramanian Lowe
Mr. Prakash Dharmarajan Consultant
Mr. Varghese Lowe
Ms. Pravithra Fcb Ulka
Mr. Harish Mc Cann Erickson
Mr. Kripa Shankar F 5ive Tecnologies
Mr. Sourav Jain Echovme
Mr. Karthik Jaganathan Purple Mango
Mr. Jagannath Ramaswamy Crystal
Mr. Nytik Joshi Hexaware Technologies
Mr. Vishwakiran. V Cognizant Technology Solutions
Mr. Victor Gunalan Butterfly
Mr. Subhra Ray Id Ex Jwt
Mr. Dominic Kyle Interface Commn.
Mr. Sathish Chathanath Pollen Web Creatives
Mr. Raju Patil Optima
Mr. Ravi Krishnan Sreshta
Mr. Narendra Kumar Alambara Daily Thanthi
Mr. Prashanth Jawahar Paranoid Pictures
Mr. Venkatesan Sunshine Pictures
Ms. Batool Rukshana Radio Mirchi
Mr. Martin King Radio One Fm
Mr. Sudhakar. J Fortune Studios
Ogilvy & Mather, JWT, Rubecon, FCB Ulka, McCann Erickson, F5ive Technologies, Echovme, Purple Mango, Crystal, Hexaware Technologies, Cognizant Technology Solutions, Hindustan Development Financial Corp, Butterfly, Mudra Comm, Aspire, Maitri , Optima, Starcom, Radio Mirchi, Radio One fm, Maa Comm, Red Letter, Production Houses too and many other…