Creative Head & Branch Head at SSC&B Lintas, Bangalore. He is a Commerce graduate and has obtained a Diploma in Advertising & Marketing from Xavier Institute of Communications, Mumbai. He has got over two decades of experience in advertising and has made over 100 ad films and 40 corporate films. Currently he is a member of the worldwide Inter Public Group .He has been bestowed with 40 awards for his contributions in the advertising field. He is a regular visiting faculty at leading institutions including MICA. He is also a customary seminar speaker, editorial contributor, and corporate trainer.